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How to Write a Newsletter: A Substack Workshop with Dan Keane

  • Greytown Distilling Company Tasting Room 110 Main Street Greytown, Wellington, 5712 New Zealand (map)

Dan’s journaling workshop, March 2025. Come along and meet lovely people like these ones.

How to Write a Newsletter: A Substack Workshop with Dan Keane

Have you ever considered sharing your thoughts, experiences, or expertise with others on a blog or newsletter - but aren’t quite sure where to begin? Then this workshop is just for you.

Blogs and newsletters aren’t just for nerds and influencers. They’re also a great way to update friends and family, promote your business, or connect with people who share any of your unique interests, whether that’s books, birdwatching or bonsai!

With almost 1000 subscribers to his own newsletter american.nz, Dan has given this form of writing plenty of consideration and now he’s going to share some of that with us.

What’s in store at this workshop?

In this 1.5 hour session, you’ll be introduced to the blogging platform Substack, which is free and has the potential to earn you money. We’ll also take a quick look at some other popular ways to share your writing online.

But don’t fret, we won’t spend all night looking at screens; we’ll also spend time exploring blogging and newsletters as a writing style of their own.

We’ll discuss finding your voice, depending on whether you're writing for business, personal updates, or to join a larger online community. Blogging is all about making your words work for you, and we’ll discuss how to find a tone that feels authentic.

By the end of the workshop, you’ll have the tools you need to get started and feel inspired to explore blogging.

No writing or blogging experience is necessary, just bring your curiosity and join us for another fantastic evening with Dan.

Why is the bookshop offering a class like this?

Blogging is very much like keeping a paper journal, but in a form that can be appreciated by a wider audience. Plus, we love to encourage and foster time for writing and personal reflection.

Your ticket includes:

  • 1.5 hours of instruction from Dan

  • An MD Cream Notebook - Dan’s favourite analogue tool for recording ideas

  • A gel pen

  • A range of refreshments


Date: Thursday, May 22nd​, 2025
Time: 6pm - 7:30pm
Ticket Price: $99 per person
Venue: Greytown Distilling Company Tasting Room, L2*, 110 Main Street

*One flight of stairs involved.

Meet Dan:

Dan Keane writes the newsletter american.nz. His work has appeared in The Washington Post, Harper’s, The Austin Chronicle, McSweeney’s, and The Best American Nonrequired Reading, among others. He's been the Bolivia correspondent for The Associated Press, taught writing at NYU Shanghai and the University of Michigan, and is now a PhD candidate at the International Institute of Modern Letters at Te Herenga Waka Victoria University of Wellington.

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